Afera sets new future-proof strategy for 2018-2025
Through the use of a dream- and nightmare scenario creation process, the incoming 7-Member Steering Committee has set the course for the Association’s mission, vision, goals and strategy for the next 5-7 years, as was reported by Melanie Lack, business manager of tapes and labels at H.B. Fuller. Following the General Assembly on Day 1 of the working programme, Ms. Lack, who has been a SC member for a year, walked Athens Conference participants through the SC’s decision taken at Afera’s 2018 Conference in Turin to move Afera strategically and steadfastly into the future with a renewed agenda.
Afera’s content marketing project creates awareness
With the goal of growing the market for tapes by appealing to product designers and mechanical engineers who are not yet aware of the use of tape as a bonding solution, Afera, under management of Lejeune, began exploring the possibilities, opportunities and necessity of developing its online presence in 2012.