Through the use of a dream- and nightmare scenario creation process, the incoming 7-Member Steering Committee has set the course for the Association’s mission, vision, goals and strategy for the next 5-7 years, as was reported by Melanie Lack, business manager of tapes and labels at H.B. Fuller. Following the General Assembly on Day 1 of the working programme, Ms. Lack, who has been a SC member for a year, walked Athens Conference participants through the SC’s decision taken at Afera’s 2018 Conference in Turin to move Afera strategically and steadfastly into the future with a renewed agenda.

With the goal of growing the market for tapes by appealing to product designers and mechanical engineers who are not yet aware of the use of tape as a bonding solution, Afera, under management of Lejeune, began exploring the possibilities, opportunities and necessity of developing its online presence in 2012.