FINAT’s international competition ‘LABELicious’ launches in October 2018

Celebrating their upcoming 60th anniversary, international label association FINAT launches its ‘LABELicious’ competition to attract young, creative and enthusiastic industry talent.

Signals from the industry

The outcome of the annual FINAT Radar industry survey among label company executives showed that it is challenging for the #Label industry to attract a newly skilled next-generation workforce. With the support of Lejeune Association Management and partners, FINAT is developing this competition to get creative and technically skilled young professionals involved in creating tomorrow’s labels and label sector. The goal is to educate students and young professionals about the exciting and challenging opportunities that the industry offers, and how their innovative spirits can make a difference.

3 ‘LABELicious’ categories to compete in

Next month, further details and conditions for the competition are being communicated. The project is designed to demonstrate how the label profession is evolving, how labels and adjacent technologies are key to the success of brands and industry processes, and ultimately, why the label industry is an attractive work option for young talent.

The ‘LABELicious’ competition features three categories, all of which have an important sustainability aspect

1. Brand Design:
The winning entry will demonstrate how in 2025 a branded label will create an outstanding experience, competitive advantage, and added value for a brand in its own product category.

2. Smart / Intelligent / Multifunctional Labels:
The winning entry will demonstrate how technology adds value to a label through new functionality, other than branding alone.

3. Out of The Box:
The winning entry will demonstrate how out-of-the-box-thinking, combining both creative design and technology, offers new applications and added-value possibilities in product labelling. This could also present a vision of the young professional’s future work environment in the industry.

Winners will be announced @ Labelexpo Europe 2019

The winners of the competition will be announced during Labelexpo Europe 2019 where a ‘LABELicious’ pavilion will showcase all winning entries.”

Also become a partner or a sponsor

FINAT will develop this project throughout 2018 and 2019. Labels & Labeling and The Label Academy have already joined ‘LABELicious’ project as International Media Partners.

More partners, stakeholders, and companies in the label industry, National Associations, national and international media, and partners from vocational educational institutions or universities can join this initiative and make the ‘LABELicious’ competition a huge success.

If you are interested to become a partner or sponsor send an e-mail to info@finat.com or call Jules Lejeune +31 70 360 38 37.

Related articles

FINAT Talent development YMC.
Another FINAT project for young talent development is the Young Managers Club (YMC). Offering its 80 members special programmes to increase their management skills, expand their industry knowledge, gain experience and network with peers. Read more about the YMC in this Dutch blog of Elke Verbaarschot

Press release
Last month FINAT released a press release for the Launch of the LABELicious competition you can read this press release on the FINAT website