Online community offers virtual extension of label association FINAT

An association would like its members to reap as much benefit from their membership as possible. In practice, often only the primary and secondary contacts in member companies are aware of the advantages offered by the Association, while in the case of FINAT, the entire member company can benefit. To improve this situation, Lejeune, in collaboration with an external expert, developed an online communication strategy, as the current generation of internet technology offers unprecedented possibilities to engage members in ‘their’ association. An online membership community (www.finat.com) was created, offering access to employees of member companies worldwide. The community gives members the opportunity to make contacts, share knowledge, write blogs, start discussion groups, follow social media, consult the online member directory and to keep abreast of the latest news and upcoming events.