Marketing & communication

Marketing & Communication

These days the trade association is in constant connection with its members and external target groups. A professional marketing and communication strategy is of major importance, in order to reach them in the various different stages of the ‘member journey’. By responding to the challenges and trends our industries and their members are familiar with, using relevant content and via the right channels. This includes themes such as sustainability, ageing, consolidation, innovation and digitisation.

What are our target group’s our members’ needs, what do they expect from their trade association or society in this significantly changing market? We have all the required in-house knowledge to optimally advise your trade association and to provide support with your marketing and communication. Both offline and online.

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Association blog

Evert Smit, Afera President: “Everyone is looking for knowledge in a changing world”

Dr. Evert Smit, 58, is President of Afera, the European Adhesive Tape Association. Since 2015, he has lived with his wife and 2 sons, 17 and 13, in Germany. Who is this change-maker and inspiring leader? We set up an interview to get to know him a...

50 Golden Years. Memories from 5 decades of FINAT – Lejeune partnership

This summer, during 2019, it is exactly 50 years since the infant association FINAT contracted ‘Bureau Le Jeune’, as it was then called, as its permanent office.

‘Wishing you a lot of staff’

‘Say goodbye to HR headaches for good’ is the number one reason for associations to hire an association management company rather than setting up their own office. The American Association Management Company institute (AMCI) has researched this topic. A survey among clients of association management companies resulted in this number 1 and 9 other insights mentioned in the top 10 below.

Related projects

Winners of the #Labelicious competition presented during Labelexpo Europe 2019

During Labelexpo Europe 2019 in Brussels, FINAT presented the winners of the #Labelicious competition. This competition was launched by FINAT in 2018, at the occasion of the 60th anniversary of the European label association. The project was developed in response to the growing need of all companies in the European label industry, to attract next-generation talents in design, engineering, and product development.

FINAT launches the European Label Forum

FINAT has reshaped and rebranded its annual congress to reflect greater industry collaboration and cooperation. Under its new name, the European Label Forum (ELF) will take place June 11-13 2015, Amsterdam, The Netherlands.

Labelexpo Europe 2019 tradeshow in Brussel

Lejeune has an initiating and facilitating role for FINAT and its members. The development of strategic projects and membership programs, with both an advisory and executive role, including conferences of or tradeshows like LabelExpo Europe 2019. It is a Global event; 140 countries were represented by more than 37.000 attendees. FINAT was one of the 733 exhibitors. Lejeune's Finat team is looking back at a great event, as you can See watching the after movie