Marketing & Communication

These days the trade association is in constant connection with its members and external target groups. A professional marketing and communication strategy is of major importance, in order to reach them in the various different stages of the ‘member journey’. By responding to the challenges and trends our industries and their members are familiar with, using relevant content and via the right channels. This includes themes such as sustainability, ageing, consolidation, innovation and digitisation.

What are our target group’s our members’ needs, what do they expect from their trade association or society in this significantly changing market? We have all the required in-house knowledge to optimally advise your trade association and to provide support with your marketing and communication. Both offline and online.