Marketing & communication

A modern industry association maintains continuous contact with its members and external target audiences. It is essential to employ a professional marketing and communication strategy to reach them throughout the various phases of the 'member journey.' It is crucial to respond to the challenges and trends that industries and members are experiencing, such as sustainability, aging, consolidation, innovation, and digitization, with relevant content and through the right channels.

Understanding the needs of our target audience, namely our members, and what they expect from your industry association or organization in this rapidly changing market, is of great importance. With our diverse team of experts and partners, we have all the necessary knowledge to provide optimal advice and support to your industry association in the field of marketing and communication, both offline and online.

Laatste nieuws

Making a big impact for employers and employees with a small team at FCB

For many years, the FCB Foundation has played an important role within the cartonboard and flexible packaging industry, supporting training, sustainable employability, and both employers and employees. Behind the fund is a compact organisation with short communication lines and close contact with the sector. According to Hélène Hahn-van 't Hoff and Chantal Nijhuis, it is precisely this combination of commitment, expertise, and practical support that makes the difference. Hélène fulfils her role through Lejeune Association Management, while Chantal does so through A-advies.

Gaurav Bhagat on the strength of IGC Global Promotions

As Chairman of IGC Global Promotions, Gaurav Bhagat has witnessed the organisation's evolution first hand. Based in India, he combines an entrepreneurial background with a strong belief in collaboration, trust and long-term relationships. In this interview, he shares his perspective on the unique cooperative model behind IGC, the challenges and opportunities facing the promotional products industry, and his ambitions for the future of the organisation.

Bart Lauwaert: The Folding Carton Platform has a strong story, but we must keep telling it

The packaging industry is undergoing rapid change. Sustainability, regulation and technological innovation call for clear positioning and close collaboration across the value chain. The Folding Carton Platform plays an active role in this, with a strong focus on promotion, knowledge sharing and connection. In this interview, board member Bart Lauwaert discusses his background, the role of the platform, his own contribution and the opportunities ahead.
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Onze partners

ECSPP - European Chemical Site Promotion Platform EFTA - European Flexographic Technical Association - Benelux FNOI - Dutch Federation for the Wastepaper Industry FCB - Fund Collective Interests Paperboard and Flexible Packaging CA+ certificate PayChecked in Trans​​​​​​port ILP - International Licensing Platform Vegetable NRF - National Recyling Forum IGC Global Promotions KARTOFLEX - Royal Association for the Dutch manufacturers of cardboard- and flexible packaging

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Lejeune is ISO 9001:2015 certified by EIK certification, a certifier for knowledge-intensive services.

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